July 18th, 2026

WonderLove

Portland, Oregon

Fútbol Couture is where the runway meets the pitch — a high-energy cultural convergence on the last night of World Cup: July 18th. Established brands and emerging designers share the same stage in a flipped fashion model that redistributes access, pays rising creatives, and elevates mentorship alongside spectacle. Live DJs, mini-games from Portland’s top futsal teams, interactive jersey design and printing, and gallery installations transform the night into more than a show — it’s a tournament of ideas, identity, and movement. Whether you’re a designer ready to debut, a model stepping into story, a sponsor investing in the future of sport and culture, or an audience member who lives at the intersection of fashion and football, Futbol Couture is your invitation to build what’s next.

Fashion Show

Futbol Couture is your runway — and your pitch. We are bringing emerging and established designers onto the same stage in Portland during the global energy of World Cup season, and we are investing in you to do it. Selected emerging designers receive material stipends, shipping support, and the option to work alongside paid mentors as they develop 1–3 looks that will walk the runway and live on in a curated gallery installation. This is more than exposure — it’s equitable access, professional infrastructure, and a platform built to elevate your voice at the intersection of soccer, fashion, and culture.

We welcome emerging, established, and professional designers working at the intersection of soccer, fashion, culture, streetwear, sport-performance, and experimental apparel. If your work speaks to movement, identity, or global football culture — this stage is for you.

FAQ

No. Futbol Couture is a full cultural event featuring:
- Live DJs
- Interactive jersey design and printing activations
- Live music and community celebration
You are presenting inside a living ecosystem — not a silent runway.
Equity.
Shared stage access.
Paid opportunity for emerging designers.
Mentorship with compensation.
Cultural authenticity rooted in soccer community.
This isn’t about gatekeeping.
It’s about building the next generation of sport-fashion leaders.
If you’re ready to design at the intersection of movement and meaning — apply.
Your work remains on display as part of a curated gallery installation. Attendees — including sponsors, creatives, and community members — will be able to connect directly with you through your provided contact information.
We’re interested in bold, thoughtful, culturally grounded work that explores:
- Jersey reinterpretation
- Football identity
- Performance fashion
- Street-to-runway crossover
- Sustainability and upcycling
- Global football culture
We value concept, craft, and story. See the articles and moodboard below
Beaverton, Oregon — home to global sport and apparel headquarters WHQ for Nike, UnderArmor, Columbia Sportswear, Pendleton, Keen, Dr. Martens, Nau and USHQ for Adidas. Futbol Couture places emerging designers at the center of the global sport-fashion ecosystem.
- May 1st - Applications open
- May 15th - Interviews & Stipends
- July 1 – Submissions deadline
- July 5 – Artist statements + links due
- July 11th – Event in Portland
Designers should submit 1–3 completed looks.
Each look will:
1. Walk the runway
2. Be installed in a gallery setting
3. Include your artist statement and contact information in the gallery and in the event program
If selected for mentorship:
- You’ll participate in an initial goal-setting meeting
- Present your concept to a mentor
- Receive structured feedback and guiding questions
- Have access to ongoing virtual check-ins
- Receive an additional stipend upon completion
Mentors are compensated for their expertise — this is real infrastructure, not symbolic support.
Selected emerging designers receive:
- $50 materials stipend upon acceptance
- Shipping support for completed pieces
- Optional mentorship track with structured support
- Additional completion stipend if working with a mentor
- Runway presentation + gallery installation
- Professional exposure with audience, sponsors, and industry leaders
This is a flipped model — emerging designers are paid to participate.